Your Privacy Matters at abcd77

01 Introduction

abcd77 ("we", "us", "our", "the Platform") operates the online casino and sports betting platform accessible at abcd77.app. This Privacy Policy ("Policy") describes how abcd77 collects, uses, stores, shares, and protects the personal information of players and visitors who access the platform from Bangladesh and elsewhere.

abcd77 is committed to handling your personal data with transparency, integrity, and care. We process personal information only where there is a clear and legitimate purpose for doing so, and we take reasonable technical and organisational measures to keep that data secure.

This Policy applies to all personal data collected through the abcd77 website, mobile browser interface, customer support channels, and any other touchpoint through which you interact with abcd77. It should be read alongside our Terms & Conditions, which govern the overall relationship between you and the platform.

02 Data We Collect

abcd77 collects personal data through several channels. The categories of data we may collect about you include the following:

2.1 Registration and Identity Data

• Full legal name as it appears on your official identification document.
• Date of birth (used to verify that you meet the 18+ age requirement).
• Residential address, city, and postal code in Bangladesh or your country of residence.
• Email address and mobile phone number used to create and access your account.
• Username and encrypted password (we never store passwords in plain text).

2.2 Identity Verification Documents

• Copies of government-issued photo identification such as a National Identity Card (NID), passport, or driving licence.
• Proof of address documents such as a recent utility bill or bank statement.
• Selfie photographs or video verification clips where required during the Know Your Customer (KYC) process.

2.3 Financial and Transaction Data

• Deposit and withdrawal amounts, dates, and associated payment method identifiers (e.g., bKash mobile number, Nagad account reference, Rocket wallet reference, or partial card numbers).
• Transaction history, including bets placed, game results, bonuses credited, and balance adjustments.
• Refund and chargeback records where applicable.

2.4 Technical and Device Data

• IP address at the time of registration, login, and each session.
• Browser type and version, operating system, and device type (mobile, tablet, desktop).
• Time-zone setting and language preferences detected from your browser.
• Session duration, pages visited, game titles accessed, and interaction patterns within the platform.
• Cookie identifiers and similar tracking data (see Section 6 for full details).

2.5 Communications Data

• Content of messages, emails, and chat records submitted to abcd77 customer support.
• Survey responses and feedback submitted voluntarily.
• Records of marketing communication preferences and opt-out requests.

03 How We Use Your Data

abcd77 uses the personal data it collects for the following clearly defined purposes:

• Account administration: Creating, maintaining, and managing your abcd77 account, including password recovery and account settings changes.
• Identity verification and KYC compliance: Confirming your identity and age to satisfy responsible gaming obligations and prevent underage gambling.
• Payment processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported bank and card channels in Bangladesh.
• Service delivery: Providing access to casino games (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi titles), sports betting markets, and promotional offers.
• Fraud prevention and security: Detecting and investigating suspicious account activity, identifying duplicate accounts, preventing money laundering, and protecting the integrity of our platform.
• Responsible gaming: Monitoring gameplay patterns to identify potential problem gambling behaviour, enforcing deposit limits and self-exclusion requests, and meeting our duty of care to vulnerable players.
• Customer support: Responding to your queries, resolving disputes, and maintaining records of support interactions for quality and training purposes.
• Marketing communications: Sending you promotional offers, bonus notifications, and platform updates by email or SMS — only where you have consented or where we have a legitimate interest to do so. You may opt out at any time.
• Platform improvement: Analysing aggregated and anonymised usage data to improve the design, performance, and content of the abcd77 platform.
• Legal compliance: Meeting obligations imposed by applicable law, including responding to lawful requests from regulatory or law enforcement authorities.

04 Legal Basis for Processing

abcd77 processes your personal data on the following legal grounds depending on the activity involved:

• Contractual necessity: Processing required to deliver the services you have requested by registering an account and agreeing to our Terms & Conditions — including account management, game access, and payment processing.
• Legal obligation: Processing required to comply with applicable law, including anti-money laundering regulations, age verification requirements, and responses to lawful government or regulatory requests.
• Legitimate interests: Processing conducted for fraud prevention, platform security, and responsible gaming monitoring, where our legitimate interests in operating a safe platform are not overridden by your privacy rights.
• Consent: Processing for optional marketing communications and non-essential cookies, which is conducted only where you have given clear, freely withdrawable consent.

Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred before the withdrawal.

05 Sharing Your Data

abcd77 does not sell your personal data to third parties. We may, however, share your data with the following categories of recipients where it is necessary and proportionate to do so:

5.1 Payment Processors

To facilitate deposits and withdrawals, abcd77 shares relevant transaction data with payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, and card processing networks operating under Visa and Mastercard. These providers handle payment data under their own privacy policies and security standards.

5.2 Identity Verification Partners

abcd77 may use third-party KYC service providers to assist in verifying the identity and age of players. These providers receive only the data necessary for verification purposes and are contractually bound to use it solely for that purpose.

5.3 Game Software Providers

Game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised or pseudonymised session data to support fair-play auditing, RTP calculation, and technical support. No directly identifiable personal data is shared with game providers beyond what is technically necessary to authenticate your game session.

5.4 Legal and Regulatory Authorities

abcd77 will disclose personal data to law enforcement agencies, courts, or regulatory bodies where required by a lawful order, legal obligation, or where disclosure is necessary to protect the rights, property, or safety of abcd77, its players, or the public. abcd77 will inform you of such disclosures where permitted by law to do so.

5.5 Business Transfers

In the event of a merger, acquisition, or sale of all or part of abcd77's assets, personal data held by abcd77 may be transferred to the acquiring entity as part of that transaction. We will notify affected players in advance of any such transfer where practicable.

06 Cookies & Tracking Technologies

abcd77 uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, and analyse usage patterns. The types of cookies we use are as follows:

6.1 Strictly Necessary Cookies

These cookies are essential for the platform to function. They maintain your login session, remember your account preferences, and enable core features such as game loading and deposit flow. These cookies cannot be disabled without impairing the functionality of the platform.

6.2 Performance and Analytics Cookies

These cookies collect anonymised information about how visitors use the abcd77 platform — for example, which pages are visited most often and whether error messages are encountered. This data is used solely to improve platform performance and user experience. These cookies do not identify you personally.

6.3 Functional Cookies

These cookies allow the platform to remember choices you make — such as your preferred language, your last-visited game lobby section, or display preferences — to provide a more personalised experience.

6.4 Managing Cookies

You can control the use of non-essential cookies through your browser settings. Most modern browsers allow you to refuse, delete, or be notified about cookies. Please note that disabling certain cookies may affect the performance or availability of some abcd77 platform features.

07 Data Security

abcd77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption on all data transmitted between your browser and our servers, ensuring that your login credentials, payment details, and personal information are protected in transit.
• Password hashing using industry-standard one-way algorithms. abcd77 never stores your password in a readable format, and our staff cannot retrieve your password — only reset it.
• Access controls: Internal access to personal data is restricted to authorised personnel who require it to perform their job functions. Access rights are reviewed regularly and revoked promptly when no longer required.
• Monitoring and intrusion detection: abcd77 employs automated monitoring to detect and respond to unusual access patterns, potential data breaches, and security incidents in a timely manner.
• Secure data storage: Personal data is stored on servers with appropriate physical and logical security controls. Financial transaction records and KYC documents are held in encrypted storage.

Despite these measures, no platform can guarantee absolute security. In the unlikely event of a data breach that poses a significant risk to your rights, abcd77 will notify affected users as promptly as practicable and take immediate steps to mitigate the impact.

08 Data Retention

abcd77 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and financial record-keeping obligations. The general retention periods applied are as follows:

• Active account data: Retained for the full duration of your account's active period and for a minimum of five years following account closure to meet financial audit and anti-money-laundering record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of five years from the date of verification or account closure, whichever is later.
• Transaction records: Retained for a minimum of five years to support financial auditing, responsible gaming review, and regulatory compliance.
• Customer support communications: Retained for up to three years from the date of the last interaction to support ongoing dispute resolution and quality monitoring.
• Marketing consent records: Retained for the duration of the consent or until you withdraw consent, plus a short additional period to document the withdrawal.

When the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to you as an individual. Anonymised aggregated data may be retained indefinitely for statistical and analytical purposes.

09 Your Rights

abcd77 respects your rights over your personal data. Depending on the nature of the processing and applicable law, you may have the following rights:

• Right of access: You may request a copy of the personal data abcd77 holds about you, along with information about how it is being used.
• Right to rectification: You may ask abcd77 to correct any inaccurate or incomplete personal data held about you.
• Right to erasure: In certain circumstances, you may request the deletion of your personal data. This right is subject to exceptions where retention is required by law or for legitimate platform security purposes.
• Right to restrict processing: You may ask abcd77 to pause processing of your data while a dispute about its accuracy or the lawfulness of processing is resolved.
• Right to data portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
• Right to object: You may object to processing carried out on the basis of legitimate interests, including profiling for responsible gaming or fraud detection purposes, where you believe your individual circumstances warrant it.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing emails), you may withdraw that consent at any time without affecting prior lawful processing.

To exercise any of these rights, please contact abcd77 at [email protected] with the subject line "Privacy Rights Request" and a clear description of the right you wish to exercise. We will acknowledge your request within five business days and aim to fulfil it within 30 days, subject to identity verification and any applicable legal exceptions.

10 Children and Minors

The abcd77 platform is strictly intended for adults aged 18 years and above. abcd77 does not knowingly collect, process, or retain personal data from individuals under the age of 18. If abcd77 becomes aware that it has inadvertently collected personal data from a minor, that data will be deleted promptly and the associated account will be closed.

If you are a parent or guardian and believe that a minor in your care has registered an account with abcd77, please contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.

11 Third-Party Links

The abcd77 platform may contain references to game providers, sports data feeds, and other third-party services. While abcd77 takes reasonable steps to work only with reputable partners, we have no control over and accept no responsibility for the privacy practices of third-party websites or services. This Privacy Policy applies solely to data collected and processed by abcd77 directly.

We encourage you to review the privacy policies of any third-party service you interact with, particularly those of payment providers such as bKash, Nagad, Rocket, and Upay, whose own data handling practices are governed by their respective policies independently of abcd77.

12 Changes to This Privacy Policy

abcd77 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. When material changes are made, we will publish the revised Policy on this page with an updated effective date and, where practicable, notify registered players by email or via an in-platform notification.

Your continued use of the abcd77 platform after the revised Policy has been published constitutes your acceptance of the updated terms. If you do not agree with the changes, please cease using the platform and request account closure in accordance with the Terms & Conditions.

We encourage you to review this Policy periodically to stay informed about how abcd77 protects your privacy. The English-language version of this Privacy Policy is the authoritative version for all interpretive purposes.

13 Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or to the personal data abcd77 holds about you, please contact our data team using the details below. All privacy-related correspondence should be directed to:

abcd77 Privacy Team

[email protected]

Please include "Privacy Policy Enquiry" or "Privacy Rights Request" in the subject line of your message, along with your registered account username and a clear description of your query or request. Our team aims to acknowledge all privacy enquiries within five business days and to provide a substantive response within 30 days.

For urgent matters related to a suspected data breach or unauthorised account access, please mark your message as urgent and our security team will prioritise your case accordingly.